Sony Honda Mobility, the groundbreaking collaboration between Sony Group Corporation and Honda Motor Company, has unveiled its first electric vehicle (EV), the Afeela 1, at the Consumer Electronics Show (CES) 2025 in Las Vegas. This debut marks a significant milestone for the joint venture, which was established in 2022, as it sets its sights on redefining EV technology and customer experience.
Afeela 1: Features and Innovations
The Afeela 1 is designed to deliver a hassle-free, safe, and entertaining driving experience by leveraging cutting-edge technologies. Key features include:
Advanced Driver Assistance Systems (ADAS)
- The Afeela 1 is equipped with over 40 sensors, including cameras, LiDAR, radars, and ultrasonic sensors.
- These sensors power an advanced ADAS suite, ensuring a safer and smarter driving experience.
High-Tech Interior
- The cabin features Sony’s 360 Spatial Sound technology, creating an immersive audio experience.
- Interactive displays for each seat enhance entertainment, with visuals powered by Unreal Engine 3 for ADAS views and mapping.
Afeela Personal Agent
- This interactive AI-based agent enables natural voice control for in-car functions.
- Features and capabilities can be upgraded via over-the-air (OTA) updates.
Robust Performance and Range
- Powered by Qualcomm’s Snapdragon Digital Chassis, the Afeela 1 boasts an electronic control unit (ECU)with a computing power of up to 800 TOPS.
- It delivers a maximum range of 480 kilometers on a single charge, positioning it as a strong competitor in the EV market.
Design and Sustainability
Exterior and Interior Options
- The Afeela 1 is available in three striking colors: Tidal Gray, Calm White, and Core Black.
- Interior colorways include sophisticated black and grey tones.
Sustainability Focus
- An impressive 70% of the cabin materials are plant-derived or recycled, aligning with global sustainability goals.
- Noise-canceling technology and vibration reduction enhance cabin comfort, making it an ideal space for both relaxation and entertainment.
Pricing and Variants
The Afeela 1 comes in two trims:
- Origin: Starting at $89,900 (roughly Rs. 77 lakh).
- Signature: Priced at $102,900 (roughly Rs. 88 lakh), offering premium features such as:
- 21-inch alloy wheels.
- Rear entertainment system.
- Center Camera Monitoring System (C-CMS).
Customers purchasing the Afeela 1 will also receive a 3-year complimentary subscription for specific features and functionalities.
Availability and Reservations
- Sales for the Afeela 1 will begin in California in 2025, with deliveries expected by mid-2026.
- Customers can reserve the EV by paying a $200 deposit (approximately Rs. 17,000).
A Game-Changer in the EV Market
The Afeela 1’s unveiling at CES 2025 highlights Sony Honda Mobility’s ambition to disrupt the EV market, targeting competitors like Tesla and Rivian. With a strong focus on technology integration, sustainability, and premium experiences, the Afeela 1 promises to carve a unique space in the growing EV landscape.