The world of foldable smartphones is buzzing with excitement as Apple is reportedly preparing to unveil its first foldable iPhone. This highly anticipated device is expected to launch in September 2026, potentially alongside the iPhone 18 series. With competitors like Samsung, Huawei, Motorola, and Vivo already dominating the foldable market, Apple’s entry promises to redefine the standards with advanced technology and premium design.
Apple’s Foldable iPhone: What We Know So Far
Launch Timeline and Design
According to reliable tipster @Jukanlosreve, citing Korean news outlet Kipost, Apple is set to begin production of its first foldable iPhone in May 2026. The device is rumored to feature a book-style design, akin to the Samsung Galaxy Z Fold series.
Key design features include:
- External Display: A compact screen for quick tasks, notifications, and one-handed usage.
- Internal Display: A larger, tablet-like foldable screen for multitasking and immersive media consumption.
This design approach ensures a balance between portability and functionality, appealing to both casual users and professionals.
Advanced Display Technology
Apple’s foldable iPhone is said to incorporate foldable OLED panels supplied by Samsung Display, a leader in the foldable screen market. These panels are expected to feature cutting-edge technology, surpassing the quality and durability of existing foldable devices.
Production and Market Goals
Apple reportedly aims to manufacture 15-20 million units annually for its foldable iPhone. This ambitious target reflects Apple’s confidence in the device’s market potential, despite the intense competition in the foldable smartphone segment.
In addition to the foldable iPhone, Apple is rumored to be working on a larger foldable device with a 19-inch screen, potentially designed for productivity and entertainment.
Competition in the Foldable Market
The foldable iPhone will enter a crowded market dominated by established players such as:
- Samsung Galaxy Z Fold series
- Vivo X Fold series
- Google Pixel 9 Pro Fold
- OnePlus Open
- Huawei Mate series
Chinese smartphone manufacturers, including Oppo and Xiaomi, have also introduced impressive foldable devices in recent years, adding to the competition. Apple’s unique integration of hardware and software could give it an edge in this competitive space.
What Sets Apple Apart?
Apple has a reputation for innovation and ecosystem integration, which is likely to set its foldable devices apart:
- Seamless User Experience: Optimized iOS features tailored for foldable displays, enhancing productivity and multitasking.
- Durability: Apple is known for its meticulous attention to build quality, which could address durability concerns commonly associated with foldable devices.
- Ecosystem Synergy: The foldable iPhone is expected to work seamlessly with other Apple products, such as the Apple Watch, iPad, and Mac.
Challenges and Opportunities
Challenges
- Price Sensitivity: Foldable smartphones are often priced at a premium, and Apple’s entry is likely to be no exception.
- Competition: Competing with established foldable brands requires offering superior features and value.
Opportunities
- Brand Loyalty: Apple’s strong customer base could drive significant demand for its foldable devices.
- Market Expansion: The foldable iPhone could attract new customers seeking innovative and versatile devices.