The Ascendancy of Premium Smartphones: Leading the Market Globally

Premium Smartphone Sales

The global smartphone market has seen a decline in overall sales recently, but the premium smartphone segment continues its growth streak for the seventh consecutive year. According to the latest report by Counterpoint Research, smartphones priced over $600 have experienced a 6% year-on-year growth in 2023. Apple and Samsung lead the high-end market, with Apple being the top choice in the flagship segment, capturing over 70% market share above the $600 price point, followed by Samsung with a 17% share.

The Rise of Foldable Smartphones

One noteworthy trend is the increasing interest in foldable smartphones. Samsung, the leader in this category, has seen great success with its Galaxy Z Flip 5 and Fold 5, amassing over 1 lakh pre-bookings in India during their launch in August 2023. These numbers underscore the growing appeal of foldable devices among consumers seeking a premium experience.

Counterpoint Research Premium Smartphone Market Share

Other Players in the Premium Smartphone Segment

Huawei has also made significant contributions to the premium smartphone market, particularly in China, with the launch of the Huawei Mate 60 Series and its efforts to produce 5G chipsets using SMIC amidst US sanctions. Conversely, OPPO, including its subsidiary OnePlus, has only a 1% market share in the high-end segment, despite the popularity of devices such as the OnePlus 11 Series. Xiaomi, known for its flagship killer devices, is expanding its presence in the premium segment through its partnership with Leica, with devices like the Xiaomi 12S Ultra and Xiaomi 13 Pro, gaining a 2% market share in flagship sales globally.

Global Market Growth and Expectations

According to Counterpoint Research, India is the fastest-growing market for premium smartphones, while other regions like China, Latin America, the Middle East, and Africa have also witnessed record-breaking sales in the high-end smartphone category. Premium devices now constitute almost one-fourth of the total global smartphone sales and are expected to continue growing, particularly as emerging markets like India see a significant shift from mid-range to flagship smartphones.


1. What defines a premium smartphone?

Premium smartphones are typically characterized by their higher price range, superior build quality, advanced features, and cutting-edge technology, setting them apart from mid-range and budget devices.

2. Are foldable smartphones becoming more popular?

Yes, there is a growing interest in foldable smartphones as they offer unique form factors and innovative features, attracting consumers seeking the latest in mobile technology and design.


The continuous growth of premium smartphones, particularly in the $600+ price range, underscores the enduring appeal of high-end devices in the global market. With industry leaders like Apple and Samsung dominating the segment, and emerging markets like India showing robust growth, the premium smartphone sector is expected to maintain its upward trajectory, fueled by technological innovation and evolving consumer preferences.

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