Apple recently unveiled its highly anticipated Vision Pro headset at WWDC 2023, which is scheduled to be available for pre-order starting January 19 and hitting store shelves on February 2. However, a significant update has been detected in the latest iOS 17 beta, indicating a shift in Apple’s approach. In the iOS 17.3 beta 2 codes, it was observed that the “Pro” label has been removed from several references to the Apple Vision.
Previously, mentions of “Apple Vision Pro” have been revised to simply “Apple Vision.” For example, the App Store description that previously included “Mac, iPad, and Apple Vision Pro Apps” now reads “Mac, iPad, and Apple Vision Apps.” Furthermore, Apple’s website now refers to the product as “Vision” in the navigation tab, excluding the “Pro” label. While this alteration may not disclose much, it suggests Apple’s preparedness for a potential non-Pro version of its forthcoming VR headset.
According to Bloomberg’s Mark Gurman, Apple is considering a price range of $1,500 to $2,500 for the less expensive model. Although the Pro version will be launched soon, its availability in India may be delayed as it will first be released in the US, with no official announcement regarding its availability in other parts of the world, including India.
Previously, reports from DigiTimes indicated that Apple is working on four versions of the second-generation Apple Vision Pro, with two of these models set for release, each targeting different consumer segments. The initial model will feature high specifications and a premium price tag, similar to the current Apple Vision Pro, while the second model is expected to prioritize functionality and affordability, targeting the mass market.
As Apple enthusiasts eagerly anticipate the release of the Apple Vision Pro, these subtle naming changes have sparked curiosity about Apple’s future product lineup strategy and how they will influence the company’s market presence.
What is the release date for the Apple Vision Pro headset?
The Apple Vision Pro headset is set to be available for pre-order starting on January 19, with the official release date set for February 2.
What pricing range is Apple considering for the non-Pro version of the Apple Vision headset?
According to Bloomberg’s Mark Gurman, Apple is contemplating a price range between $1,500 to $2,500 for the less expensive model of the Apple Vision headset.
How many versions of the second-generation Apple Vision Pro is Apple developing?
Reports from DigiTimes suggest that Apple is developing four versions of the second-generation Apple Vision Pro, with two models expected to be released, each targeting distinct consumer segments.
With the latest iOS 17 beta revealing changes in the naming of the Apple Vision VR headset, it is clear that Apple is gearing up for potential variations in its product lineup strategy. The removal of the “Pro” label hints at the possibility of a non-Pro version of the headset, and consumers await further details about this development. As Apple continues to innovate in the VR space, the market eagerly anticipates the release of the Apple Vision Pro and the impact it will have on the VR landscape.